Experientail retail of Ha Minh Anh
Prosperous conclusion of any course requires support from various personnel and I was fortunate to have that support, direction and supervision in every aspect from my teacher, Ha Minh Anh production and development investment company limited.
First of all, I would like to thank all the teachers in Ha Noi Commercial and Tourism College who taught me carefully and how to learnt English as well as the way to treat well with everybody.
Specicially, thanks to Mrs. Nguyen Hong Hanh who guided directly and spent a lot of the time to help me, with her kind help, I have been compeleted my assignment.
Besides, I also would like to thank Mr who is director and all the staff in Ha Minh Anh production and development investment company limited for their help during nearly three months when I practice there.
Finally, I would like to thank everybody who supported and help me when I need and I hope that I can receive opinions from all the people to complete the assignment with the best standard.
Thank you so much for all you have give me!
Nguyen Thi Binh
TABLE OF CONTENT
PART I: INTRODUCTION
1. Reasons for choosing the subject 3
2. Purpose of study 3
3. Methods of study 4
PART II: CONTENT
Chapter I: THEORETICAL BACKGROUND
1. Experiential Retail 5
1.1 The nature of the retail experience 6
1.2 Experiential learning methods 7
1.3 Six tips for making the most of experiential marketing 8
Chapter II: PRACTICAL BACKGROUND
2.1 Introduction about Ha Minh Anh 10
2.1.1 Human resources and Product line 11
2.1.2 Target market and Market segmentation 11
2.1.3 Competition and New campaigns 12
2.1.4 Raw materials, Price and Quality 14
2.1.5 The Results of business in recently year 14
2.2 Experiential Retail of Ha Minh Anh 16
2.2.1 How Ha Minh Anh implement the Experiential Retail 17
2.2.2 Competition with other brands 17
2.2.3 Furniture buying behavior from Ha Minh Anh Perspective 18
2.2.4 Market share 19
Chapter III: SOLUTIONS AND PROPOSALS
3.1 Solutions 20
3.2 Proposals 21
PART III: CONCLUTION
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